One of the key topics discussed is the nature of using research for design. There are some critics of using too much design. Some say research is done for research sake. Bruce Mau is one the designers Warren talks about in his book. Warren Berger talks about Mau when he states “Mau sketched his model, showing that instead of starting with research (top drawing), he starts with design speculation and then uses research at intervals throughout the process.”(Berger, 2009). Mau still believes like most designers that your instincts need to be tested in the field with potential customers to make sure your design speculation is correct.(Berger, 2009)
Berger, W. (2009). Glimmer: how design can transform your life, your business, and maybe even the world. Random House Canada.