I had the opportunity to see Bruce Mau speak at the Bersin by Deloitte Conference called IMPACT in Hollywood, Florida last week. The conference is mostly a Human Resources, Talent, Leadership and Learning conference. In his introduction he asked everyone who was a designer to raise their hand, and about 1/10 the room raised their hand. Then he looked up the description of the Bersin by Deloitte member community and highlighted that the word design was very clear in the definition of community members. He asked again who was a designer and everyone raised their hand. The members of this conference work to design human experiences for the purposes of meeting the needs of employees whether its designing a on boarding experience or designing a leadership curriculum. Design is an important part of what we do but a lot of us are not aware of key design principals. His presentation went on to further talk about the notion of enterprise design and I would share some images taken from the presentation but I am not sure I am alloweded to.
It was a great presentation and I recommend the book called Glimmer (audiobook version) by Warren Berger which talks about Bruce Mau’s career and the impact of design thinking on our world and culture. The paperbook version has the interesting title CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation.
Link to audio book version
Link to the paperback version